Service flower Essay Example | Topics and Well Written Essays - 750 words

Service flower - Essay Example It is because of the latter that the report presents an array by which managers can also evaluate models of their companies with respect to their specific setting. Applebee’s is a distinguished brand dealing with casual foods that boost of amassing a great amount of popularity over the years. Its first restaurant joint opened in 1980 and gradually the company has been able to acquire over 2000 joints all over the United States of America. Given the fact that its main dishes relate to the American diet of chicken, salads, pasta and riblets; Applebee’s has managed to receive a warm reception from the citizens. From its headquarters in Kansas, Missouri, Applebee’s has seen a continual growth in human resource whose economic well-being depends on the company (Quenqua). Thus, a strong team of managers exists to oversee activities such as order taking, payment and billing, influenced by the day-to-day operations. Positive business strategies and models are also essential in the running of such a franchise, given the nature of the specific business. The service flower concept is an idealistic approach used to analyze the services offered by a company to its customers. The core services of the business have preference over the peripheral ones, but attention is on how the entire process affects the product; this explains why aspects such as branding and marketing are important. However, important to the company is the distinction of the core products from the supplementary services, since the latter only help facilitate acquiring a competitive advantage over rivals. Usually it may be by way of increasing the appeal from customers or enhancing the value of the final product in the end. Often ignored is the delivery process of a product to the customer for consumption. Since this is the point where there is direct contact with a potential customer, a set of exceptional skills are crucial to closing a deal (Millford 11). Among the issues that the report seeks to